It is through blogging that Scott Schumann's talent is opened up to the public. Blogging has given this man the possibility to make his work known and it has clearly brought enjoyment to thousands of people's lives. We've talked a lot about the therapeutic aspect of blogs and online diaries, but haven't really touched on the fact that so many blogs can better people's careers. 70 000 people follow Scott Schumann's blog. New media is creating more and more job opportunities for people across the globe- individuals who may not have been recognised for their talent before, are now getting the acknowledgement they deserve.